Last week I had 3 complaints outstanding against 3 different large multi million pound companies. One complaint about awful service, 1 about being over charged and 1 about damaged goods (the 3rd lot of damaged itemse i've had from that company in 3 orders!).
I started to wonder why are we having to complain so much more, is it just because we are all so much shorter of money now that we expect more for our money? Or are companies starting to drop their standards?
I think that it's not only us smaller businesses who are being affected by credit crunch but the large companies too. They are finding costs are rising but they are still expected to be competitive, especially as people are buying less and being a lot more price conscious. We are now starting to see the effects in the service and quality of goods we receive.
The company that I received damaged items in 3 seperate orders from told me some of their usual suppliers had gone into administration so they were having to use a supplier they haven't used before and haven't had chance to quality check their work as much as they normally would. Hence, an increase in damaged products being sent out and more complaints being received. Others are just trying to cut corners to save money hoping that we won't notice.
When I posted a link to this post on Twitter Zoe Grant from
Zoe & Drew said she'd been having problems with a well known supermarket and their customer service she tweeted '
The reason big high street & supermarket brands are losing profits is because they have forgotten how to look after their customers.'
However, for us the good news is that we can really make our small businesses stand out by ensuring that our customer service and the quality of our goods is as good as possible. Smaller businesses often compete with the larger ones on price, but we can more than make up for it with customer service. We can deliver that personal touch, and leave our customers with quality goods/services and a happy shopping experience.
I recently purchased the pictured set of notebooks from
Peony & Thistle on Folksy as a treat for myself on my 30th birthday. Not only did they come beautifully wrapped in a handmade enveloppe but Dorothy, the shop owner, had included a beautiful birthday card inside too. It was the first order I have ever placed with her and I was so touched by her thoughtfulness. That is the kind of personal touch that small businesses give that larger ones don't, and it pays off, a few weeks later I them ordered 6 more of these notebooks as Christmas presents.
Many of the fabric stores I have received fabrics from recently
Celtic Fusion Fabrics,
Dragonfly Fabrics and
Ecotale not only wrap their fabrics in delicate tissue paper but they wrap them with free ribbons, or include little extras like buttons or postcards with a personal message on ensuring that every customer is happy and will order again. So much nicer than just something wrapped in plastic with a printed receipt or thank you note that every customer gets.
Now is the time to make sure that the service and quality of products we provide keeps people buying handmade and from smaller businesses whilst the larger businesses learn the hard way that they can't continue to cut costs and expect the same level of customer satisfaction.
What do you think? Have you noticed a change in standards lately? Are you having to complain more? I'd love to hear your thoughts on this.