Facebook gives more importance to images and shows them to more of your followers, Pinterest have built a whole network around sharing images and most of us get turned off pretty quick nowadays if we visit a site that is very text heavy.
My new advert |
Fortunately one of my favourite business sites to follow, Build a Little Biz, opened a new intake for their visual marketing course in July so I jumped at the chance to take part. I've only managed 1/3 of the modules so far because of the school holidays but it is all online and you get lifelong access so I've been taking it at my own pace. You get e-mailed a pdf twice a week with the module information to work through, plus you get 2 bonus videos which show you how to use a particular piece of software to produce a particular type of image. The best thing is you can do it all with free programs!
The new Sewing Directory Motto |
Already I've managed to design myself a new advert. The first time I've ever done it myself, previously I have used a graphic designer to do it. I've also come up with a motto for The Sewing Directory and added it to my About Us page which I've just updated. I've also designed a few graphics for a new post I've just added to the site called The Most Useful Sewing Tutorials Ever.
I hope you will all like the visual makeover of the site and if you are looking to make more images for your business I highly recommend the visual marketing course. If you aren't ready to jump straight into a course they have some useful posts about visual marketing here: http://buildalittlebiz.com/visual-marketing
2 comments:
Wow - this looks like an interesting course to work through. I may have to have a look... I love the little tweaks to the site yuo have been making and I couldn't agree more about how important images are - whether you are selling a product, a service or a lifestyle that old chestnut 'A picture paints a thousand words' is so true!
Wow this sounds like a great course, I'm loving the logo and images you have created so far! Keep up the good work :-))
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