Facebook gives more importance to images and shows them to more of your followers, Pinterest have built a whole network around sharing images and most of us get turned off pretty quick nowadays if we visit a site that is very text heavy.
|My new advert|
Fortunately one of my favourite business sites to follow, Build a Little Biz, opened a new intake for their visual marketing course in July so I jumped at the chance to take part. I've only managed 1/3 of the modules so far because of the school holidays but it is all online and you get lifelong access so I've been taking it at my own pace. You get e-mailed a pdf twice a week with the module information to work through, plus you get 2 bonus videos which show you how to use a particular piece of software to produce a particular type of image. The best thing is you can do it all with free programs!
|The new Sewing Directory Motto|
Already I've managed to design myself a new advert. The first time I've ever done it myself, previously I have used a graphic designer to do it. I've also come up with a motto for The Sewing Directory and added it to my About Us page which I've just updated. I've also designed a few graphics for a new post I've just added to the site called The Most Useful Sewing Tutorials Ever.
I hope you will all like the visual makeover of the site and if you are looking to make more images for your business I highly recommend the visual marketing course. If you aren't ready to jump straight into a course they have some useful posts about visual marketing here: http://buildalittlebiz.com/visual-marketing